As per the recent reports by leading analysts, the Indian short video industry has about 250 Million users. And by 2025, it is likely to reach about 600 Million users. After the ban of Tiktok in India, lot of local startups sensed the opportunity and launched short form video platforms. Some of the key players are Mitron, Chingari, Roposo, etc. Few of them have seen major success with content creators shifting immediately to these platforms.
What has not happened as of now is the amalgamation of OTT services and short form video services. Watcho by DishTV tried this combination but has not seen major success as of now. Users binge watch content on OTT services and are usually stuck to additive swiping on short form video services. A combination of these two formats can really prove to be a game changer. What if operators allow local content creators to create content around the famous shows or movies? This will increase stickiness on the platforms and thereby generating additional revenues.
Leveraging content creators on these platforms will not only increase addictive component but will also lead to higher social media presence. These content creators have a large following on the social media platforms and their followers will act as catalytic converter. Users will also see a wide variety of content on same platform. Targeting ads will go to next level of hyper local mechanism and higher revenue.
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