Read this blog to understand the basics A/B testing and its importance for OTT platforms to engage users and increase value

Videos have been part of our lives for decades. OTT is now mainstream and divided into multiple business models, SVOD, AVOD, TVOD and PVOD

In a major decision, the European Parliament has voted to approve initial draft of Digital Services Act (DSA). This is going to have...

Netflix is testing an interesting video interactivity feature for some of its content. It is embedded as part of video player itself. I...

The world of broadcast TV changed quickly with the advent of Digital TV. Analog TVs transformed with Digital STBs or Set Top Boxes. STBs...

As per the recent reports by leading analysts, the Indian short video industry has about 250 Million users. And by 2025, it is likely to...

Various industry reports have confirmed that video is now around 70% of the overall Web traffic worldwide. This was not the case few...

Lot of people ask me about the most important component for managing a project. I believe all project managers would agree to the role of...

Content Security for PayTV and OTT is extremely crucial aspect and requires focused approach to safe guard revenues and copyrights

Reed Hastings, the Co-founder of Netflix is frustrated with the lack of success in India. Despite its large population and growing...

First the physical infrastructure moved to cloud, well yeah not literally cloud but to some location where it could act as 'Cloud'. As if...

A report published by Research Dive, states that the global over the top market is expected to generate a revenue of whopping $438.5...

Have you ever tried to search content for your next binge watch session? Chances are, you have done that more often in past couple of...

The technologists around the world are investing tremendously on the VR (Virtual Reality). Facebook spent a whopping $2 Billion to...

We all know the importance of Content, be it any domain i.e. Video, publishing, education etc. With so many unique players globally and...

Scramble All, Encrypt Small - The crux of CAS that we will discuss now. Conditional Access System (CAS), as the name suggests, enables...